Financial Planning & Analysis Why it is important for statups

Financial Planning & Analysis Why it is important for startups

Life is full of twists and turns, but one thing is for sure, staying disciplined and focused on your desired goal typically results in success. Having an excellent idea and manifesting this thought into a product or service requires the same approach. With the 150 million daily startups across the globe, only a handful can navigate the turbulent waters of creating public demand to keep the startup afloat. Many entrepreneurs are full of energy and excitement and want to share their idea and immediately get started. One of the dynamics that has a significant impact on getting started is asking: what’s your plan? If you’d listen to the response, you would typically get a generic response to where it’s not even feasible to begin. Still, you don’t want to damper the hopes of the imminent enthusiasm of the entrepreneur. So how do we redirect this entrepreneur’s enthusiasm and place it into a formidable that results in a clear path to success? First, it is essential to embrace the fact that challenges await any new idea, especially a new business concept. Second, the entrepreneur must follow up on their unique idea with a financial plan and analysis.

What is financial planning and analysis?

Financial planning and analysis are described as deciding upon how the vision of an idea will be able to financially sustain the vision, profitability, and sustainability over the course of a defined period. For example, over the next three years, what is the goal and what is determined to be a corporate success. In other words, financial analysis planning and control are critical in the early stages of implementation of the startup. There will be a point when an independent financial budget analyst is needed. Financial budget analysts assist startups and others to remain within the boundaries of the economic parameters that were set during the outset of the agreed-upon budget. The analyst provides financial reports and regularly updates executives about funding and other financial decisions of the business. They assist with the planning of the ongoing business along with providing critical assessments as to the impact of purchases large and small. These analysts have tremendous value to any leader of any organization. In many instances, it is easy to identify a company that failed to plan. Simply look at its revenue and valuation or lack thereof. If one researched the industry or the idea and interviewed some of those leaders of the failed businesses, one could assume that there was a lack of a marketing plan financial analysis. As a side note, a marketing plan financial analysis projects a three-year forecast that includes three critical components: an income statement, a balance sheet, and a cash flow projection. This type of analysis assists in determining whether going forward with the project is feasible. In the business world is called a feasibility assessment. It is highly recommended not to go forward without the details included in this type of forecasting. When the confidence settles in as to what the projections are, assessing the need for executive management, lower-level staffing, and determining outside funding needs begin. A flowchart assists in deciding daily systems and processes, internal controls, growth strategies, and more.

Startup challenges

Remember, the overall objective is to avoid immediate and foreseeable obstacles that lead to a failed business. However, being aware of some of the pitfalls that await any startup is a proactive way to provide “insurance” on the uncertainty that is normal throughout the course of business. Some challenges include:

Being overly optimistic

Success comes at a price. But often, many new startups are blinded by the energy of the idea. Profitability seems really quick and success is imminent, but the unknown is where many new businesses get tricked into failure. In some instances, success is rampant and immediate, only to be met by the whims of economic misfortune and global downturns that affect local communities. As a result, not being prepared on how to navigate the peaks and valleys that typical startups endure is the challenge. Ideas trigger optimism. Optimism during apparent downturns in business infuses itself into the day-to-day business operations promotes the drive necessary for success. Having balanced optimism allows for quick course corrections based on specific market factors that provide a false sense of hope. Balanced optimism will fuel the fire of drive and determination.

Undisciplined spending

Because the startup has a new infusion of capital, there’s a tendency to overindulge on unnecessary expenses that are outside of the budget. Financial management requires discipline. An undisciplined leader of the startup may easily lead a startup to failure by quickly covering up financial holes without adequately thinking through the impact of such decisions. This is where the projections offered by both the financial budget analyst and the marketing plan financial analysis establish their value. By maintaining disciplined financial spending habits and listening to the advisors, the potential for these actions is harnessed in case this startup on its path to success.

Setting a positive culture

Establishing a culture of success is difficult with the startup, especially when facing adversity in the early stages of operation. You want a management team that will mirror the enthusiasm, focus, and discipline of the founder. This is critical to the overall success of the startup business. Many individuals would love the opportunity to join a startup. The executive management team is critical. Once hired, they will pursue establishing department heads and additional staffing. Synergy is the key. With everybody working together in a positive and enthusiastic atmosphere when the tougher times arise, the entire staff will rally around the support of the idea and concept of the business.

Building the brand

Building any brand is the foremost challenge of any startup. The customer is the chief determiner of success and failure in business. Establishing a bond of loyalty through the confidence of a product or service takes a lot of hard work and an unbelievable amount of trust. Word-of-mouth and social media supersede the traditional marketing techniques of old. To achieve a positive brand, the customer must be confident in the quality and dependability of a product or service. A brand is only as strong as its base of loyal customers. Reach out to a sample of customers every now and then and ask for the input on the design, makeup, and ideas concerning your specific industry.


A startup business needs all of the outreach it can get with minimizing cash outflow. Such is the case with partnerships. Not only are good staffing assets required for the business, but external relationships are just as meaningful. Due to the competitive nature of companies in the same industry, everybody’s looking for reliable and trustworthy entities to further their business. There is an exceptional benefit to establishing a partnership, so be prepared to align yourself with those who have industry experience, an outstanding reputation, and one who is attentive to your needs.


Marketing is one of the single expenses that is necessary but can wreak havoc on your budget. Carefully monitor every marketing dollar spent and weight its benefits. With the amount of technology available to watch the effects of the impact of the company’s marketing dollars, is it is easy to deconstruct the data. Only spend money where there would be a return on sales as a startup.

How to come up with credible financial projections for your business plan?

Credible financial projections are the path to hope. Remember, the predictions are just that, a forecast into the future. Projections are needed not only for your sanity but also for investors and staff. In a business plan, this confirms that you’ve exhausted your research on costs, pricing, competitors, and buying habits. With this recorded data, projected milestones are tracked and adjustments are easily made in the areas of:
• Margins: Profit margins provide an in-depth analysis of the costs per unit made in costs per unit sold.
• Overhead: Confirming the average overhead in the industry in which you are in not only assists in projections of minimum costs per unit when things are what will but also to manage overhead during downturns.
• Sales volumes: Knowing the maximum output of production and its correlation to sales of affirms the parameters in which the business operates. In short, increased sales volumes can be managed ahead of time if needed.
• Liquidity: Managing cash flow is imperative during the startup process. Understanding the more efficient areas of the company and the impact of its cash burn is imperative when establishing financial projections.


Success with a business startup, financial analysis planning, and control is an absolute must to minimize the chances of failure. Lessons are learned the easy way or the hard way. Although very few know the future with absolute certainty, forging ahead with the plan allows the concept to manifest with confidence. Refine your product or service and always remember that no success is attained without great labor. Good luck in your endeavor.


What is financial planning for a business?

All companies need to know in advance what their major expenses will be, in such a way that to optimize their finances and meet its goals within a set time frame. Therefore, the formulation of strategic planning must be conducted by a highly qualified professional. With regards to financial planning, it is the process of creating an organic, comprehensive, accurate, and customized financial scheme, which ensures that the financial targets set in advance, as well as the timeline, costs, and resources necessary to achieve them, are met. In general, keeping track of business finance is not something that can be easily done in a few minutes, it demands meticulous planning. In this sense, financial requirements, goals, and deadlines must be defined, as well as strategies designed to fulfil these objectives. Naturally, it is equally necessary to have adequate tools to measure the outcomes achieved and its business performance.

How are the 3 financial statements linked together?

The financial data present in an organization’s financial statements are the basis of business finance. Generally, a financial statement is analyzed by its management, investors, and lenders with the purpose to evaluate the company’s financial performance and position. The three statements are the income statement, the balance sheet, and the cash flow statement. On the one hand, the combination and interrelation of these reports guarantee stability in a corporation. They are connected through internal elements such as assets, financing, cost of sales, income, use of funds, gross profit, among others. Every statement has the following financial aspects:

  • Income statement: It covers an overview of the company’s profits, income, and net profit.
  • Balance sheet: It presents the company’s assets, liabilities, and net worth. It is further subdivided into current and long-term assets and liabilities.
  • Cash flow statement: It is created from the balance sheet and the income statement, originating within a combination of both. This one delivers an overview of the sources and uses of business funds.

In sum, into financial models, these reports are all linked and need to support each other. Further, investors can make a well-informed investment decision based on what a company offers in its financial statements in each period. However, the financial information found in these three related statements is vital to evaluate the financial ratio analysis, which offers details about how the company’s finances are managed and possible problems that might need to be solved in the future.

What are gross and operating margins? 

The gross margin is the profit from a company’s activity, and therefore, there is no discount on staff, general expenses, or taxes. To calculate it, the sales price of a product has to be subtracted from the cost of producing that product. Depending on the result we can see if a business is profitable or not, since if the gross margin is negative, the rest of the costs will be impossible to cover. So now, when it comes to operating margin, it refers to the margin index which measures the pricing strategy, as well as the operating efficiency of a company. It can be reached by calculating “operating income divided by net sales”, in this manner, analysts will have an idea of how much a company is gaining and consequently they can measure the efficiency of their operation or the profitability of the same. Finally, this will help managers make a strategic plan for a comprehensive analysis of its enterprise performance measurement.

What is the budgeting process in your company?

At first sight, every business must firstly have a budget. Money and time are economic incentives for all persons and for corporate governance; for such a strategic perspective, the competent and efficient use of certain resources demands. A budget is a plan description of the objective of the team, and how it intends to fulfill these requirements to conquer those aims and objectives.

A formal budgeting process provides the basis for good management of a business. For this reason, budgeting involves executing a company plan strategically. To accomplish the targets of a strategic plan for an enterprise, managers need some kind of budget that funds the business plan and sets success metrics and indicators. Staff will then make adjustments along the way to ensure they meet the desired objectives. For most major corporations, it generally starts four to six months before the beginning of the financial year, while some may take a full fiscal year to perform. Most companies set budgets and conduct monthly variance analysis.
In the matter of budget preparation, the corporation goes through various stages starting from the initial planning process to eventually start executing a budget. Here, the cash budget also helps the companies to understand and efficiently manage the company’s cash flow by determining whether additional capital is required, if the company needs to increase funds, or if there is surplus capital. Conventional practices require managerial accounting alongside good communication; first setting priorities and objectives, designing a comprehensive budget, collecting and updating the accounting system, assessing the budget committee and then, approval. Lastly, all these procedures must always be at hand as a calculative aspect, so a good decision can easily come from the department to satisfy the budgeting purposes.

How to develop and manage the financial aspects of your role more effectively?

Organization and analysis, more than two words, are the most important aspects of the balance of a company. Lack of financial knowledge limits the future of a business and can affect corporate value. To avoid this, it is important to learn about economics and its key points for effective financial development. There are many points to have into account, in the first place, the planning to elaborate a liquidity analysis and the cash flow forecasts, are elements that will allow workers to react in time to the events that might occur. On top of that, being realistic and setting a strategy is a plus, a good manager must be able to adjust his company’s strategies and budget to the current economic situation. After that, comparing the different alternatives before making a decision, because looking at all the options gives supervisors a broader view. Finally, it is recommended to have a mentor, since they can help and explain concepts, serve for any financial decision that owners must make. Even someone with a financial background will be helpful, it will be much better if the person in question is the director of finance or operations.

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